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Title: A
STUDY OF PUBLIC OPINION ON INTERNET AS A PUBLIC SPHERE – A
case study of Tata Tea’s
Jaago Re Campaign Author: Daivata Patil Assistant Professor Tata Tea’s
Jaago Re! Campaign: The Social-Cause Marketing This
case study primarily deals with Tata Tea’s Social-Cause Marketing (SCM) initiative,
Jaago Re! (Wake Up) campaign and can be used for debating and discussing on Tata Tea
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Case Study 1 – Tata Tea
Jaago Re media campaign Mahatma Gandhi was of the view:
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Jaago Re! Campaign : The Social-Cause Marketing Campaign :
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Jaago Re! initiative as a part of its
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